Creating “Healthier Foods for Healthier Lifestyles” Is a Recipe for Business Growth
NORWALK, CT – January 28, 2014 – Healthy Brands Collective has announced their expansion to 10 brands, focusing on nationally high demand goods such as super foods, raw foods, organic beverages, hemp products, allergen-free foods and healthy snacks. The company’s focus on rescuing natural brands has contributed to the company’s growth of 230% at year’s end. Combined with a unique business-savvy model of operation, these stats make Healthy Brands Collective an ambitious company to watch in 2014.
Led by co-founders Dan Ratner and Donna Ratner, Healthy Brands Collective is comprised of an entrepreneurial and creative team that thrives on innovation in the natural food space. The company began in 2006 with the founding of Cell-nique Super Green, a pioneer in the industry as the only full line of ready-to-drink organic green beverages incorporating 31 super foods and vegan protein.
“It’s a remarkable time for the health food industry,” Donna Ratner/CMO said. “Now more than ever, people are concerned with the source of what they eat, and the journey their food takes from harvested to plate. At Healthy Brands Collective, we address those growing concerns, providing delicious, healthier alternatives.”
The success of Cell-nique Super Green paved the way for the company to make their first acquisitions in 2010, at the height of the recession when many good brands were unable to stay afloat independently. Today, Healthy Brands Collective enables companies within the fold to share the same, marketing sales, operations and administrative teams, allowing that savings to be reinvested into the collective.
In a recent interview, Dan Ratner/CEO said, “Our goal was simple. My background in healthcare finance had given me experience working with medical practices where many doctors often share the resources of one office. Seeing potential in that industry’s standard practice, we wanted to recreate that model for health food brands. This is how Healthy Brands Collective was born.”
The distinctive brands that currently fall under the Healthy Brands Collective umbrella include: Cell-nique Super Green, Yumnuts, Living Harvest Tempt, Cherrybrook Kitchen, European Gourmet (previously known as Dr. Oetker Baking Goods), Bites of Bliss, High Country Kombucha, Funky Monkey, Lisa’s Organics, and To Go Brands.
Both co-founders anticipate continued future growth with plans to acquire more brands in 2014.